Recent News



Press Contact:
Emily McInerney
415-766-6900 | emily.mcinerney@tapjoy.com

January 2017

01/19/2017 Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps


December 2016

12/13/2016 Tapjoy Brings Its Interplay Ads to the LINE Messenger App


November 2016

11/04/2016 PuzzleSocial Pieces Together Winning Engagement with Tapjoy


11/02/2016 Forbes: Mobile Gaming Has Gone Mainstream. Here’s How Brands Can Take Advantage


October 2016

10/04/2016 7 surprising facts about open rates for push notifications


September 2016

09/07/2016 Tapjoy: ‘Brand Advertising Is Coming’ To Mobile


August 2016

08/29/2016 Ad Tech And Mar Tech Synergy: Implications For App Developers


July 2016

07/28/2016 Tapjoy’s In-Game Ads Crush Mobile Industry Norms for Branding Metrics, comScore Finds


07/26/2016 Introducing Ad Behavioral Targeting and Content A/B Testing


June 2016

06/21/2016 Data Science Isn’t Just Business Intelligence: Here’s How to Cross the Gap.


06/01/2016 Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics With Mobile Ad Mediation


May 2016

05/03/2016 Tapjoy Selects Rubicon Project as Initial Launch Partner for the Tapjoy Private Exchange


February 2016

02/18/2016 Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive Analytics to Mobile Ad Mediation


January 2016

01/12/2016 netTALK and Tapjoy Partner to Offer Free, Ad-sponsored International Phone Calls


December 2015

12/17/2015 Tapjoy Adds Personalized Currency Sales to its LTV Infrastructure for Freemium App Developers


September 2015

09/24/2015 Tapjoy Promotes Matthew Service to Chief Operating Officer and Chief Financial Officer


August 2015

08/06/2015 Tapjoy Delivers Its One-Billionth App Install


June 2015

06/02/2015 Tapjoy Launches Integrated Attribution Program for Mobile Tracking Partners


May 2015

05/28/2015 Tapjoy Announces Promotion of Sean Lindsay to Chief Technology Officer


March 2015

03/02/2015

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November 2014

11/14/2014

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September 2014

09/08/2014

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August 2014

08/06/2014

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July 2014

07/08/2014

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June 2014

06/19/2014

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May 2014

05/22/2014

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April 2014

04/29/2014

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March 2014

03/18/2014

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January 2014

01/28/2014

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01/09/2014

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November 2013

11/15/2013

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October 2013

10/24/2013

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September 2013

09/18/2013

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09/18/2013

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09/16/2013

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August 2013

08/29/2013

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July 2013

07/25/2013

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07/21/2013 Tapjoy® Chief Marketing Officer Peter Dille Joins IAB Mobile Marketing Center of Excellence Board of Directors


07/11/2013 Archie Comics Teams with Tapjoy to Become First Comic Book Publisher to Offer Advertising Sponsored Digital Comics


07/09/2013

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May 2013

05/21/2013 Mobile Users Prefer Ad Engagements Over Paying To Receive Premium Content, New Study Finds


05/15/2013 Tapjoy® Partners With Kakao to Offer Its Advertising Platform In Kakao Games


April 2013

04/15/2013 Tapjoy® and Screen Media Ventures Unveil PopcornflixGOLD™, First-Ever Free-To-Use Content App


04/03/2013 Tapjoy® Increases Presence in Non-Gaming Categories, Adding Industry-Leading Apps in Cooking, Education and Utilities


March 2013

03/21/2013 Tapjoy® Commits Dedicated Resources and Funds To Budding Australian Developer


03/20/2013 Tapjoy® Hires Industry and E-commerce Veteran Jeff Drobick as Chief Product Officer


February 2013

02/22/2013 The Board of Directors of Tapjoy® Elects Warren Jenson as Director


December 2012

12/12/2012 Choice and Rewards Key to Engagement in Mobile Ads, Finds New Study


12/06/2012 Tapjoy Crosses 1 Billion Mobile Device Milestone


November 2012

11/27/2012 Tapjoy® Announces Steve Wadsworth, former Disney Interactive Media Group President, as new President & CEO


11/16/2012 Tapjoy Launches Kontagent Partner Edition to Deliver Valuable App Data to Developers and Advertisers in Near Real-Time


11/01/2012 Tapjoy Introduces User Retention Solution For Developers


September 2012

09/20/2012 Tapjoy® Wins 2012 Mobi Award for Best Mobile Ad Network


09/06/2012 Tapjoy Appoints Patrick Seybold as Vice President of Global Communications and Marketing Partnerships


August 2012

08/01/2012 Tapjoy and SK Planet Announce Strategic Global Partnership


July 2012

07/30/2012 Tapjoy Secures Viximo Mobile and Social Development Team to Create Boston Studio


07/26/2012 Tapjoy Expands Presence in China Through Strategic Partnership with CocoaChina


07/25/2012 Tapjoy Partners with CocoaChina and Gfan to Promote Android Applications in China


07/19/2012 Tapjoy Appoints Claire Hough as Senior Vice President of Engineering


07/11/2012 Tapjoy and Kontagent Form Strategic Partnership, Benefitting Entire Mobile App Industry


07/05/2012 Tapjoy Announces Partnership with Popcornflix


May 2012

05/10/2012 Tapjoy Launches $5 Million Fund to Support the Innovation and Growth of Free-to-Play Apps for Android and iOS in Asia


March 2012

03/06/2012 Tapjoy Surpasses Half A Billion Mobile Devices


03/06/2012 Tapjoy.com Reveals Updates and Announces More than 4 Million Users


February 2012

02/16/2012 Tapjoy Named To The Fast Company Top 50 Most Innovative Companies List


02/01/2012 We’re Not in Beta Anymore: The Tapjoy Mobile Advertising Platform is Now Open


January 2012

01/26/2012 The Tapjoy Android Fund Surpasses 130 Titles Worldwide


01/11/2012 Tapjoy and RingRevenue Partner to Deliver Innovative Call-Based Advertising Program


December 2011

12/09/2011 Tapjoy Expands Board of Directors